Refer, collaborate, white-label or join us as a partner.
Cranleys grows through relationships. We work with introducers, professional firms, other accountants and senior fee-earners who share our standards. Six clear tracks — one grown-up conversation.
- 6 tracks
- From referral to equity
- Written
- Clear, fair agreements
- Senior-led
- Direct advisor access
Six ways to work with Cranleys
From a light-touch referral relationship to a full equity partnership — pick the shape that fits, and we'll build the terms around it.
Referral Partners
IFAs, wealth managers, solicitors, mortgage brokers, letting agents and consultants who introduce clients that would benefit from Cranleys' specialist tax and accounting.
- Clear referral process with named point of contact
- Shared client updates (with permission)
- Ongoing referral commissions or reciprocal work
- Co-branded webinars, guides and events
Professional Alliances
Long-term working relationships with legal, financial planning, mortgage, insurance and property professionals — so clients get a joined-up team.
- Formal introducer / alliance agreement
- Joint marketing & content
- Client-first coordinated advice
- Case-level project collaboration
White-Label Accounting
Sub-contracted specialist work — property tax, HNW planning, medical/dental/vet compliance — delivered under your brand for your clients.
- NDA-covered, brand-neutral delivery
- Fixed-fee or day-rate engagements
- Direct access to a senior advisor
- Optional client-facing calls under your brand
Buy-In & Equity Partnerships
For senior accountants, tax advisors and small firm owners who want to join Cranleys as a fee-earning partner or fold their book into ours.
- Route to partnership for senior fee-earners
- Small firm & book acquisition conversations
- Structured buy-in with clear milestones
- Retained client relationships
Merger & Practice Succession
For sole practitioners or small firms without an obvious succession — a confidential route to continuity for you, your team and your clients.
- Confidential first conversation
- Fair valuation & handover plan
- Continuity for staff and clients
- Optional consultancy after handover
Strategic Sector Partners
Deep sector partnerships with property networks, dental/vet groups and medical bodies — where Cranleys is the specialist accounting arm.
- Members-only advice and pricing
- Sector-branded content and events
- Named account team
- Annual strategic review
A partner-first firm, not a lead machine
Cranleys is built on long-term client relationships and long-term partner relationships — with senior advisors, written agreements and a shared reputation to protect.
Shared growth
Partners who help us grow share in the upside — through fees, commissions or equity, depending on the track.
Reputation-safe
Your clients are handled by senior advisors with sector specialism, not a call centre. Your name is protected.
Clear, fair terms
Every partnership sits on a simple written agreement — commissions, scope, confidentiality and exit — no small print.
Co-branded content
Joint webinars, guides and events that build authority for you and your clients, not just for us.
A clear path — from first call to quarterly review
Partnerships are relationships, not paperwork. This is how we start, agree, launch and steward them.
- 01
Intro Call
A 30-minute call to understand who you serve, how you work and where a partnership could add value.
- 02
Fit & Track
We agree the right track — referral, white-label, alliance, buy-in or acquisition — and confirm commercial terms.
- 03
Written Agreement
A simple partnership agreement covering scope, commissions, confidentiality, IP and exit.
- 04
Launch
We introduce the named contacts, set up the process, and start the first referrals or engagements.
- 05
Quarterly Review
Ongoing quarterly reviews of activity, revenue, feedback and next steps — with a real relationship, not just paperwork.
The questions partners actually ask
Do you pay referral commissions?+
Yes. For most referral and alliance tracks we pay a share of first-year fees, or reciprocal work of equivalent value — agreed in writing before any client is introduced. Exact terms depend on the type of client and the level of ongoing involvement.
We're a small IFA / mortgage broker / solicitor — is that a good fit?+
Yes — professional introducers are one of our most valuable partner groups. Property investors, HNW individuals and medical / dental / veterinary clients often need joined-up tax advice alongside financial planning, mortgages or legal work. A clear referral relationship helps both sides give better advice.
How does white-label accounting actually work?+
You keep the client relationship and brand; we deliver specialist work behind the scenes — property tax, HNW planning, medical/dental/vet compliance, etc. Engagements are covered by NDA, work is delivered under your name, and where useful we can join client calls under your brand.
I run a small accountancy practice — could you acquire my book?+
Potentially, yes. We talk regularly to small firm owners and sole practitioners who want a succession route, either through an outright acquisition or a phased handover with a consultancy period. Every conversation is confidential.
Can senior accountants join Cranleys as a partner?+
Yes. We are actively open to senior fee-earners with their own following — property, HNW, medical, dental, veterinary or general practice — joining as a fee-earning partner with a structured buy-in and a clear path to equity where appropriate.
What kinds of client should I introduce?+
Our sweet spot is property investors and landlords, high-net-worth individuals and families, and medical, dental and veterinary professionals or practices. We also serve owner-managed businesses that want proactive, specialist advice.
Ready to explore a partnership?
One confidential call is all it takes to see whether a Cranleys partnership fits. We'll pick the right track together — and put a written agreement in place before anything else happens.
Start the conversation